Digital Service Development, 5 ECTS

Open studies

Date: 07.01.2021 - 21.03.2021
: Free for unemployed and laid-off persons, 75€ for others.
Application period: 01.07.2020 - 18.12.2020
: English
: Mostly online
: Joacim Broth
Required skills : Basic knowledge in tourism industry.
Target groups : For persons who wants leading positions in the hotel business.

Digital Service Development: The aim of the course is to introduce the student to digital business development in a tourism context. By using the design sprint method, a time-constrained process, and utlizing design thinking the student is able to introduce a new service to the market. The student knows after the completion of the course what it takes to create a positive customer experience with a goal to deliver real value at every single customer touch point. - knows new emerging technologies - is able to analyze and improve different online services - is able to develop strategies for a multi device and multi-channel approach - is familiar with the customer oriented approach and can implement it to reach customers online - is able to monitor and analyse customer experiences across various touchpoints - can optimize for better experiences and interactions based on multiple metrics - is familiar with the design sprint method and knows how to use it when bringing a new service to the market. 

Competency aims

 

The aim of the course is to introduce the student
to digital business development in a tourism context. By using the
design sprint method, a time-constrained process, and utlizing design
thinking the student is able to introduce a new service to the market. The
student knows after the completion of the course what it takes to create
a positive customer experience with a goal to deliver real value at
every single customertouch point.

 

Learning outcomes

 

At the end of the course the student:

- knows new emerging technologies
- is able to analyze and improve different online
services
- is able to develop strategies for a multi-
device and multi-channel approach
- is familiar with the customer oriented approach
and can implement it to reach customers online
- is able to monitor and analyse customer experiences across
various touchpoints

- can optimize for better experiences and
interactions based on multiple metrics
- is familiar with the design sprint method and
knows how to use it when bringing a new service to the market.

 

Course contents

 

- content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- design thinking
- design sprint method

 

Assessment methods

 

 

Demonstrations and proficiency exams (Date will be announced later)
Essays, reports, productions and portfolio (Date will be announced later)

 

 


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