Distribution Channels

Open studies

Date: 17.01.2023 - 07.03.2023
: 75€ (VAT 0€)
: 10.01.2023
: English
: Online
: Raisamiina Hagström
Required skills : Introduction to the Tourism Industry, Introduction to Marketing or similar knowledge.

In this course you will get an introduction to analyzing the complexity of digital channels for distribution in travel and tourism. At the end of the course you will be able to:

  • understand the distribution system of travel and tourism services.
  • describe the key characteristics of distribution channels such as Online Travel Agents (OTAs), Meta-travel search sites and Global Distribution Systems (GDSs).
  • understand sharing economy and its impact on travel distribution
  • conduct a small-scale study on tourists' booking-behavior

The course consists of both lectures and self-studies. The course is held online, with the possibility of attending voluntary activities on campus if desired. Lectures will be held at the following times:

17.01.2023

13:00 - 15:30

B518

Distribution Channels

 

24.01.2023

13:00 - 15:30

B518

Distribution Channels

 

31.01.2023

13:00 - 15:30

B518

Distribution Channels

 

07.02.2023

13:00 - 15:30

B518

Distribution Channels

 

21.02.2023

13:00 - 15:30

B518

Distribution Channels

 

28.02.2023

13:00 - 15:30

B518

Distribution Channels

 

07.03.2023

13:00 - 15:30

B518

Distribution Channels


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